Cathay Life is committed to internalizing the spirit of “treating customers fairly” in its employees. In 2018, we became the first in the industry to establish the Treating Customers Fairly Committee, which is actively partaken and promoted by the Board of Directors to protect the interest and rights of customers. In 2020, the KPIs for the principles of treating customers fairly will be established based on three major aspects, including service, equity rights and professional skills, so as to measure the achievement rate of execution strategies for each principle. To treat customers fairly during the sales process, the president gave special instructions to set nine key before-, during-, and aftersales indicators in 2021, and develop a dashboard to monitor the implementation of the principles of treating customers fairly. In response to the World Kindness Day on November 13, 2023, and by adhering to the concept of “World Kindness, Love Cathay,” we invited the Mixed Disabled Troupe (including performers who were physically disabled, visually impaired, and hearing/speech impaired) to experience Cathay Life Insurance’s friendly service measures.