In 2018, we were the first in the industry to launch a large-scale health-promoting program, Cathay Walker. It increases participants’ motivation to exercise through gamification of achievement and incentive mechanisms. In 2020, the program was upgraded to “Cathay Walker Plus,” which featured walking and many new tasks (e.g., going to the gym, sleeping, and heart rate, etc.), as well as cross-industry collaboration. Citizens are invited to participate and further expand the health-promoting ecosystem. In 2022, the long-term health promotion platform was upgraded to FitBack, which not only was strongly linked to spillover-feature insurance products, but also launched the Every Step Counts event.