Participate in a variety of health tasks, from walking, aerobic exercise, gym workouts to sleep. Through the "FitBack", understand your daily performance status and collectively embrace a healthier lifestyle.
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As of 2024, a total of 1.25 million individuals participated in FitBack②
In 2018, we took the lead in the industry by launching a large-scale health promotion program centered on the theme “Get Healthy Together, Earn Rewards Along the Way.” By incorporating gamified achievements and reward mechanisms, the program successfully motivated participants to exercise more.In 2022, the health promotion platform was upgraded to "FitBack", an intelligent health hub powered by AI models that help users easily track their personal health metrics and participate in a wider range of wellness missions.In 2024, we unveiled a new health vision: “Empowering You to Own Your Health.” This initiative integrates products, services, platforms, and cross-disciplinary talent to establish a comprehensive health promotion system across four key dimensions:Health insurance with full external benefits and a points-based incentive program, with FitBack as the core platform.New insurance products incorporating mental health services.Establishment of a new unit, the Health Lab, to attract public health and medical professionals, and expansion of the Health Advisor team while continuing to certify agents as “Health Guardians.”Further development of the "Six Good" health ecosystem, which includes:Good nutritionRegular exerciseQuality sleepEmotional well-beingPreventive screeningPersonal careThrough health-focused policies, empowering agents, and a customer-centered wellness ecosystem, we aim to help policyholders build lasting healthy habits, extend their healthy life expectancy, and enhance overall well-being.
Focus story
As of 2024, a total of 1.25 million individuals participated in FitBack and garnered approximately 1.71 trillion steps.