Thoughtful services for the elderly

• Elderly-friendly marketing materials
  In addition to providing exclusive products for the elderly to meet the requirements for their protection plans, our sales documents (DMs) adopt a font size that is easier to read and a colloquial language, so that older readers can fully understand the contents of our insurance services.
• Friendly Financial Hotline
  To meet the financial service needs of elderly customers and socially disadvantaged groups, we serve customers over 65 years old and disabled customers, talking slowly and provide simple explanations to questions regarding insurance policies. They also provide relevant information of “elderly value-added services” to help older people obtain resources they need and kindly remind them of important matters to protect their rights and interests as policyholders. According to different scenarios (for example, physically handicapped, visually impaired), we provide customer service personnel with communication skills and situations that need more attention.
• Safeguard Wellbeing for the Elderly
  To protect the health of the elderly and help family members of elderly patients in times of distress during caretaking, Cathay Life focuses on the four common age-related diseases including fractures, dementia, disability and cancer. We use vivid pictures to explain the practical health education information such as “causes of diseases,” “prevention and aftercare services,” and provide health care resources. Meanwhile, we also cooperate with partners from different industries to provide exclusive health care services for policyholders, including assistive devices, health consultation and home care.
• Cathay Health Care Professional Training Program
  In 2022, we launched the Cathay Health Care Professional Training Program in cooperation with Taipei Medical University, where we organized health care certification courses for qualified business colleagues who met specific conditions, so as to deepen their professional health care knowledges, including elderly health service, precision medicine, and disease management, encourage colleagues sharing health information with customers, to provide better services and professional knowledge.
• Good Test - Cognitive Function Assessment
  Based on Taiwan's aging trend, Cathay Life Insurance, in exclusive collaboration with the Industrial Technology Research Institute (ITRI), launched the "Cognitive Function Assessment" service in 2023. This service helps individuals monitor their health, detect potential cognitive function risks early, and raise awareness about dementia prevention. Through engaging, interactive games, users are encouraged to regularly participate in the "Brain Training" 1-minute exercise game, as well as the "Brain Age Test" and "Brain Health Exercise" cognitive function assessments and services. In addition to helping users understand their health status, they can earn "Little Tree Points" on the platform, which can be redeemed for physical rewards. By 2024, the "Cognitive Function Assessment" service had been used by over 2 million people.
• USR Health Promotion Program In 2024, Cathay Life Insurance
  collaborated with the University of Taipei on the initiative “Promoting Active Aging through the Sports Academy – Energizing Urban Health and Vitality for Seniors.” Together, they organized a series of touring seminars focused on physical fitness and health promotion. These events aimed to help seniors aged 65 and above better understand their physical condition and provided personalized exercise adjustment recommendations.

Focus story

• Since 2022, 1,023 "Health Guardians" business partners have been trained to help customers detect health warning signs early, becoming key protectors of their clients' well-being.
• In 2024, the "Cognitive Function Assessment" service was used over 2 million times.