Thoughtful services for the elderly

• Elderly-friendly marketing materials
  In addition to providing exclusive products for the elderly to meet the requirements for their protection plans, our sales documents (DMs) adopt a font size that is easier to read and a colloquial language, so that older readers can fully understand the contents of our insurance services.
• “Splendid Life” website
  We developed the first elderly platform integrating resources for elderly people, including a library, convenience store, and health check station, to provide a variety of information on elderly care and elderly services, as well as games on dementia prevention and questionnaires to improve knowledge accessibility for the public and to meet the elderly care needs of society.
• Friendly Financial Hotline
  To meet the financial service needs of elderly customers and socially disadvantaged groups, we serve customers over 65 years old and disabled customers, talking slowly and provide simple explanations to questions regarding insurance policies. They also provide relevant information of “elderly value-added services” to help older people obtain resources they need and kindly remind them of important matters to protect their rights and interests as policyholders. According to different scenarios (for example, physically handicapped, visually impaired), we provide customer service personnel with communication skills and situations that need more attention.
• Safeguard Wellbeing for the Elderly
  To protect the health of the elderly and help family members of elderly patients in times of distress during caretaking, Cathay Life focuses on the four common age-related diseases including fractures, dementia, disability and cancer. We use vivid pictures to explain the practical health education information such as “causes of diseases,” “prevention and aftercare services,” and provide health care resources. Meanwhile, we also cooperate with partners from different industries to provide exclusive health care services for policyholders, including assistive devices, health consultation and home care.
• Cathay Health Care Professional Training Program
  In 2022, we launched the Cathay Health Care Professional Training Program in cooperation with Taipei Medical University, where we organized health care certification courses for qualified business colleagues who met specific conditions, so as to deepen their professional health care knowledges, including elderly health service, precision medicine, and disease management, encourage colleagues sharing health information with customers, to provide better services and professional knowledge.
• Cancer screening and care
  Cathay Life Insurance mobilizes its business units throughout Taiwan in conjunction with the government policies and resources related to cancer screening (free cancer screening for those who are qualified for government subsidies), for which we send sales agents to invite policyholders to participate in cancer screening activities (colorectal cancer, oral cancer, cervical cancer, breast cancer) within the community, and assisting the public on early detection and early treatment. If cancer is diagnosed, we provide not only the first diagnosis cancer insurance premium, but also a cancer care package in cooperation with the Formosa Cancer Foundation. The package contains educational information covering care information, guide for cancer care, support services for cancer friends, and social resources, in the hope to accompany and support policyholders in fighting cancer. As of 2023, we organized a total of 65 cancer screening sessions.
• USR Health Promotion Program
  In 2023, we cooperated with the University of Taipei, with the theme of “Promoting Active Sports Academy for the Elderly; Light Up Health and Vitality of Urban Elderly,” where we organized physical fitness and health promotion activities to help elderly citizens who were 65 years of age and older to understand their physical conditions, and provided guidance for exercise modification. According to our test data, the cardiorespiratory endurance, agility and muscle strength performance of the program participants were better than 75% people of the same age group after engaging in the health tasks for six consecutive months.

Focus story

• As of 2023, “Splendid Life” website registered approximately 1,750,000 page views, 870,000 of which included clicks to play the dementia prevention games.
• As of 2023, we organized a total of 65 cancer screening sessions.